Debt Free News

Holiday consumer spenders look for easy experiences shopping

December 19, 2006

If a retail outlet wants to get the attention of shoppers this Holiday Season – they need to make purchases and returns simple.

In fact, most consumers this shopping season are not depending on the TV ads and paper inserts in their mailboxes and news papers that land on their driveways each morning – they are looking for shopping ease and convenience. We have already seen this fact ring true in online shopping successes.

Many consumers do not even want to be bothered with coupons – they would rather get satisfaction from their purchases do to easy return policies – and if you are a store that provides an easy solution you are in like Flynn.

Shoppers count the ease of being able to actually find the item they want ton the store shelves to be a high priority as well. Any store wanting their business has to have a well supplied store indeed. Consumers are not falling for advertisements that have no item availability just to get them in the door anymore according to a poll released today.

A study that was conducted this week shows that this year’s holiday shoppers are no nonsense and looking for complete availability and returns with ease.

The new consumer survey spoke to one thousand holiday shoppers about their shopping needs. The report found that a whopping 81% of them stated they actually patronized retail stores that carried their desired products in stock – and they were  and only if they were in stock. Another overwhelming 75% of these shoppers said an easy return policy was another decision maker in their shopping.  

After all who wants complications during this bust time of the year? Not any debt free diehard. We want ease and simplicity when we head out to spend out hard earned money. Our nerves to not need to be tested by return item complications and out of stock items.

The people have spoken and according to this test consumer poll, shoppers will turn to the Internet for shopping before they will reduce themselves to the hassle of long lines, no parking spots only to find the item they are looking for is out of stock. Many consumers also expressed the need for their gifts to be returnable should the recipient need to do so. According to the poll, shoppers are not looking to re-gift non-returnable items – they want to eliminate that all together – so d we!

Believe it or not, these shoppers also said they would pay more for these conveniences too. Price was not the number one priority in this consumer poll.

Also worth mentioning is that consumers were overwhelmingly unsupportive to enclosed shopping malls due to long waits for parking and lack of security.

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